Creative Club
Stone Milk

“Getting milk out of a stone” (tirar leite de pedra) is a Brazilian idiom, very similar to “getting blood out of a stone”, which means getting a great outcome from an adverse situation. It’s a very familiar scenario for everyone who works with creativity, specially in Brazil, wich is a always in crisis.
To promote the Brazilian Creative Club Festival (the largest festival of creativity in Brazil), we launched a complete new product: the Stone Milk (Leite de Pedra), turning a popular expression into a branded product.