Creative Club
Stone Milk
Stone Milk
“Getting milk out of a stone” (tirar leite de pedra) is a Brazilian idiom, very similar to “getting blood out of a stone”, which means getting a great outcome from an adverse situation. It’s a very familiar scenario for everyone who works with creativity, specially in Brazil, wich is a always in crisis.
To promote the Brazilian Creative Club Festival (the largest festival of creativity in Brazil), we launched a complete new product: the Stone Milk (Leite de Pedra), turning a popular expression into a branded product.
To promote the Brazilian Creative Club Festival (the largest festival of creativity in Brazil), we launched a complete new product: the Stone Milk (Leite de Pedra), turning a popular expression into a branded product.
![](https://freight.cargo.site/t/original/i/38e4b3b3e8ee1ac54f13d32eb93f6dc209e9c04da67e318e4e39d92bc4f4f76d/leite_de_pedra_a.jpg)
![](https://freight.cargo.site/t/original/i/fc84d435cee8b97a722f8ae51c67df6dee4215c4774f81a57f42b53d9765cff0/leite_de_pedra_b.jpg)
![](https://freight.cargo.site/t/original/i/7e80a5cf7da13ef14e14cd2d40535f7ee8bc65e198ed92dbb8feaff56c7eeebe/leite_de_pedra_c.jpg)
![](https://freight.cargo.site/t/original/i/e5d4255b4956d850aabe35c30f9d1bdde20d4c8eb07cf0c1dd1ef612397c5ac1/leite_de_pedra_d.jpg)
![](https://freight.cargo.site/t/original/i/0096a694cb1682654205cfdad15e74bdbb258dbaf09b079c5b38e334a45bf63b/leite_de_pedra_e.jpg)
![](https://freight.cargo.site/t/original/i/36179c8668b0be0908657547e8a21c0cdcc875a445b0ada3dc03609ce1a042f8/leite_de_pedra_f.jpg)
![](https://freight.cargo.site/t/original/i/d78a5c17ecbfdba74a99d8d837ace0d7f29f5fcfb6de01be8412fc140d912a77/leite_de_pedra_g.jpg)
![](https://freight.cargo.site/t/original/i/c9a0f615c35cad3059ee62cc117177be67605c2ac33522fe6fe743960ce10725/leite_de_pedra_h.jpg)
![](https://freight.cargo.site/t/original/i/1e9ab4056b824c03bdde385372f5f7f752f2b2bb5b6b4a409fde9320b63213ad/leite_de_pedra_o.jpg)
![](https://freight.cargo.site/t/original/i/fd2a9198e2775c41588af307581c0a32f5de3fadbc3d8b65b566f9d37daffc84/leite_de_pedra_p.jpg)
![](https://freight.cargo.site/t/original/i/c7e351b7b204b1230c1e0792b59964ec8e97c9e4a015f915a5e1bacf9d94b83f/leite_de_pedra_q.jpg)
![](https://freight.cargo.site/t/original/i/8bafda6f64b4da92f89b1047d14d716d8615ddbb68a295d669dc132e2341342e/leite_de_pedra_r.jpg)
![](https://freight.cargo.site/t/original/i/b06204c364eda46b91db63f6d4b1f513343927fac4fd34892bbe10399ae467be/leite_de_pedra_i.jpg)
![](https://freight.cargo.site/t/original/i/bb4457b6eea2baaf63b5b83775ccf19a671de139fd2dcf32dfca665902e3c372/leite_de_pedra_j.jpg)
![](https://freight.cargo.site/t/original/i/4809ef03d1a113af41ae198968714d761d145be532031f85f5747fa1c5f66713/leite_de_pedra_k.jpg)
![](https://freight.cargo.site/t/original/i/b4f4f93cb2136a378c6d709097c5cfe5767d094a9cd1880885a7a7bd06487a9a/leite_de_pedra_l.jpg)
![](https://freight.cargo.site/t/original/i/6a952ecd3f241d2c5906aeca82dd0ff737a036d6d3255bd3d682235a880262ad/leite_de_pedra_n.jpg)
![](https://freight.cargo.site/t/original/i/f4365d71e80f740ca4f4b3f8da454c909f0b09ca3201af44cd344495f7fcaaee/leite_de_pedra_m.jpg)