Pinacoteca is one of Brazil’s most famous and beloved museums. It is located right by a subway/train station in the heart of São Paulo. The challenge was to get kids and young adults to visit the museum using the city’s public transportation system, the easiest, most convenient andaccessible-to-all way to get there.
We transformed São Paulo’s subway and railroad system into one giant board game. Players could pick a stop to start from and then start answering True or False questions about the museum’s artwork. Like in a board game, right answers would allow you to move to the next stop and wrong ones would set you back. The game is available in 3 versions: app, print and play and posters inside the subway stations.